Whether you’re a small business, a local service provider, or an organization looking to connect with your community, hyperlocal marketing can make a significant impact.
Hyperlocal marketing is all about establishing a strong connection with your local audience. By implementing these strategies, you’ll be able to create meaningful relationships, increase brand loyalty, and boost your business within your community.
What is Hyper Local Marketing?
Hyperlocal marketing refers to marketing that targets a specific and localized audience within a small geographical area.
Local marketing and digital marketing are two distinct approaches to reaching and engaging with customers. While both aim to promote products or services, there are some key differences.
Local marketing is necessary for businesses that need their customers to be physically present in order to engage or make a purchase. While local businesses should certainly focus on local marketing, they should also focus on holistic digital marketing to help expand their impact even further.
How can hyper local marketing help small businesses stand out?
The key to hyperlocal marketing is to understand and connect with the unique characteristics and interests of your local audience. You’ll also want to have a clear understanding of your brand values. Your local marketing efforts should reflect and be inspired by your brand values.
Local Search Optimization
Optimize your website and online listings for local search. This means using location-specific keywords in your website content, using searchable keywords and phrases in your meta descriptions, and creating URLs with specific terms.
Ensure your business name, address, and phone number are always consistent and easy to find in search results. Be sure to claim your Google My Business listing, and fill out as many details about your business as possible to increase the likelihood of appearing in local search results.
On social media, tagging your physical location in photos and using relevant local hashtags that represent your area can also help to increase exposure.
Local Content Creation
Utilize your content to explore topics that are relevant and valuable to your local audience and that accurately reflect your brand’s values.
When creating content, you should be speaking from your brand voice. Your local audience likely would be able to identify dialect mismatches and they may know how to identify native plants, animals, and areas. That means the language and imagery you use needs to be specific to the area being marketed to. Creating blog posts, videos, or social posts that speak directly to local issues, highlight local events or news, or share local customer stories can be great for generating buzz.
The more you show up for your community, the more they’ll show up for you.
Take time to participate in local events, sponsor local organizations or teams if you’re able, and engage in community initiatives. Showing up for your local community not only demonstrates your commitment to your area but also provides opportunities for networking and gain exposure.
Forming partnerships with other local businesses that complement your offerings can be incredibly beneficial! Cross-promoting each other’s products or services, collaborating on joint marketing campaigns, or offering deals to attract shared customers are a win win. Creating these connections allows you to brainstorm new ideas, get creative, and expand your reach online by sharing each other’s audience.
Think Old School
Local marketing can really call on the past for some inspiration. Consider sending direct mailers to promote events or new offers, use regional media publications like magazines, newspapers, or radio stations to speak directly to your community members. Putting up flyers in local coffee shops, libraries, colleges or other places where folks congregate can also be a great way to get in front of folks locally who may not be on social media.
If you’re looking to grow your local business, let’s chat!