How to Create Consistent Content for Your Brand
Knowing that you need to create content and actually creating content are two different things. Here’s how to get inspired and stay inspired.
aub
November 4, 2021
Brand Building Articles from Dandelion
A sustainability-focused audience doesn’t impulse buy. Which means that typical scarcity-based marketing practices don’t work well for your consumers. That’s why brand building is vital for you business to thrive!
And no, we aren’t just talking about having a nice logo and a set of colors and fonts. You’ve got to build trust – and with an audience like yours, that means on-point messaging, fantastic user experience, the right KPIs, and consistent communication.
Whether your brand building venture is just getting started, or your company is 25 years old and you’re looking for a quick refresh, there is an article here for you.
7 Ways to Grow Your Brand Authority
If you want to build brand trust, start by building brand authority. Here are seven ways to share your expertise and build your authority.
aub
June 14, 2021
What is Branding in 2021?
What is Branding in Marketing in 2021? We define it as, “sharing the purposeful cohesion between the vision, voice, and values of a business to their customers.”
aub
May 10, 2021
What is a Living Brand?
A “Living Brand” is a brand whose values radiate throughout every aspect of its business. It is alive, dynamic, connected, and passionate
aub
January 25, 2021
Customer Journey Mapping: 101
What is a customer journey, how it isn’t the same as a funnel, and how to map your customer journey to get more sales for your business.
aub
September 23, 2020
The DB Content Marketing Plan Backstory (plus FAQs)
Our method of creating a content marketing plan didn’t just materialize. It took years to develop the system that we have now. Here’s the story.
aub
July 13, 2020
