Building a Business is Building a Brand
To be honest, I would call this less of a blog article and more of a PSA.
If you’re building a business, you’re building a brand. Here’s why.
A sustainability-focused audience doesn’t impulse buy. Which means that typical scarcity-based marketing practices don’t work well for your consumers. That’s why brand building is vital for you business to thrive!
And no, we aren’t just talking about having a nice logo and a set of colors and fonts. You’ve got to build trust – and with an audience like yours, that means on-point messaging, fantastic user experience, the right KPIs, and consistent communication.
Whether your brand building venture is just getting started, or your company is 25 years old and you’re looking for a quick refresh, there is an article here for you.
To be honest, I would call this less of a blog article and more of a PSA.
If you’re building a business, you’re building a brand. Here’s why.
Why on Earth would you choose to saddle yourself with a whole set of to-dos over something you don’t even care about?
We live in the age of distraction. With these tips you can rise above the noise and stand out from your competition.
If you’re going to tell me that everyone IS your niche, I better be talking to Amazon. Here’s why defining your niche more important than ever.
Building your brand guidelines means defining your voice, your vision, and you viscerals. Here’s what to ask yourself and why it’s important.
In retail, brand blocking relates to the way that your products are placed on the shelf.
When it comes to properly blocking your online brand, you need to view all