DB Journal Journal

What is Branding in Marketing? A photo of aub on a light blue back with faded flowers background looking at a cloud with the words What is Branding in 2021 and a dandelion branding logo at the bottom
Brand Building Articles from Dandelion

What is Branding in 2021?

What is Branding in Marketing in 2021? We define it as, “sharing the purposeful cohesion between the vision, voice, and values of a business to their customers.”

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Brand Building Articles from Dandelion

What is a Living Brand?

A “Living Brand” is a brand whose values radiate throughout every aspect of its business. It is alive, dynamic, connected, and passionate

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Customer Journey Mapping
Brand Building Articles from Dandelion

Customer Journey Mapping: 101

What is a customer journey, how it isn’t the same as a funnel, and how to map your customer journey to get more sales for your business.

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