DB Journal Journal

Natural Wellness Marketing Plan
Brand Building Articles from Dandelion

Niche Spotlight: Natural Wellness Products

Building a marketing plan for a natural wellness brand is different than most other industries. Different audiences and more rules make it more challenging. Here’s how to do it.

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Email Marketing Metrics
Marketing Metrics that Matter

Email Marketing Metrics that Matter

If you’re aren’t tracking these ten email marketing metrics, you should start now: open rate, click rate, revenue, deliverability, subject line, testing, percent mobile, percent unsubscribed…

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